XP
HRS
interactive entertainment - game design - graphic design - ui - branding - publication - video production - editing - motion graphics
Partnering with Creative Artists Association, our challenge was to engage attendees in between sets while positioning CHUBB as a fun, tech-savvy insurance company.
Users were given a miniature tennis racket of our design and fabrication with which to play a 30-second round of tennis target practice.
Motion sensors within the handle of the racket allowed user to perform any style of swing, which was mirrored by their in-game avatar. A successful hit at the correct angle resulted in smashing targets quickly in pursuit of the highest score.
This game was active every day of US Open ‘23 and was engaged in over 3,500 play sessions.
The Colorado Rockies were looking for ways to keep fans entertained between innings and encourage them to pay $5 to use their designated Fan Zone area.
We devised and executed a video game version of baseball’s historic Home Run Derby.
To add realism, we engineered a sensor-laden baseball bat which translated the player’s swings in 3D space and accurately communicated their attempts within the game.
After each successful hit, an in-game camera followed the ball, zooming into the jumbo tron to show the player’s form and recording their best score to the Daily Top 10 leaderboard if they deemed worthy.
As part of Columbia University’s athletic department renovations, the Columbia Lions tasked us with a way to showcase their players, creating both an enrollment tool and resource for college sport recruiters.
We built upon our Synq content management system, working closely with the coach to establish his needs and adjusting our platform to bring those needs to life.
Through a Django admin page, the coach or any assigned user is able to quickly create profiles for student athletes, inputing all relevant information, photos & videos while tagging key topics of interest for easy search by users.
For Columbia’s purpose, the system was deployed using a large touch-enabled monitor in a high-traffic area of the department, however we created Synq as a fully web-based platform.
Partnering with experiential agency Red Moon Marketing, we were awarded the opportunity to create a fun engagement showcasing Sprite's new flavors of 2024 while simultaneously celebrating the world of hip-hop music and dj culture.
Settling on a collection of beats and musical sounds, we created a digital mixing board complete with scratching turntables. Users tap Sprite bottles to turn tracks of music on and off, creating unique compositions. Under the good, our magic sauce in crafting the tracks to always stay in time with each other, guaranteed a pleasing tune for every user.
Sprite took this experience on the road for a year, updating the in-game bottles' labels as new flavors were released.
Partnering with 160over90, we were tasked with creating a physical quarterback throwing experience paired with a large LED display.
Users had 45-seconds to throw footballs at three targets that corresponded to their on-screen character moving from one end zone to the other. A leaderboard displayed the fastest times. The game also featured a retro arcade style and remote user-registration system via web app on tablets.
We engineered sturdy targets using Arduinos and impact sensors to register hits from thrown footballs, translating that logic into locomotion for each user’s avatar. The game itself was created in Unity and featured a mix of 2D and 3D elements made to mimic an 8-bit graphic video game as if played on a CRT television (although with much higher fidelity :).
The activation toured the Military Academies during the College football season (Army, Navy, Air Force), leading into Army/Navy game at Foxboro in December 2023 and averaging over 300 users per event.